Master your industry with consistency

Charles News, Promotional

Reflecting your brand values in everything you do gives your business an identity, but it’s equally important to be consistent, to reinforce that identity and to drive trust. Branding, in terms of merchandise, print, and clothing, can help: differentiate your business give your business personality and an identity that is relatable deliver and reinforce key messages drive authority and trust …

8 Reasons to use promotional merchandise in your marketing mix

Charles News, Promotional

Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and 10X your business. They are a proven, cost-effective way of marketing your company to an extremely large audience while doing minimal work. Sounds efficient, doesn’t it? If you’re new to the idea of promotional products, we understand that you might be hesitant. Despite any fears you …

Get excited and get VALUE out of your exhibitions!

Charles Exhibition Ideas, News

How many time have you told yourself that the tradeshow you just finished up “wasn’t worth my time and money”? And then you likely blamed it on the low attendance, the lousy stand position you got, the limited budget, the weather, or anything! Hey – maybe you are getting great results from your exhibiting and that’s top news. Congratulations! But …

Exploding the value of Promotional Products for you.

Charles News, Promotional

Every business person alive today would have received a branded product at some stage in their life…. and most if not all would’ve given one out… But do you realise the value that can be found hidden away in these often overlooked and unused ways? Promotional products have traditionally been considered branding tools; this post explodes the value of promotional …

What does “SUCCESS” look like for an exhibitor?

Charles Exhibition Ideas, News

Dictionary Definition of Success… “The favourable or prosperous termination of attempts or endeavours; the accomplishment of one’s goals.” What are your goals? Hey – this means that you can set a very small goal, that’s easily achievable and it could still be called a “success”? Yes – But is it really? If your small goal means you actually lose money …

What is the most important thing for you?

Charles Media, News

Common response… My Family – Wife – Kids – Religion – Business… C’mon really…? These answers are what most of you will reply with when asked that question. And what are you all leaving out? >>YOU!<< That’s right – yourself. You are leaving yourself out of the picture. And I know you’re saying right now, “well that’s plain selfish making …

Do I really need to give away promo items at a tradeshow?

Charles Exhibition Ideas, News

Absolutely! Well actually – only if you are interested in getting the best return from the $$$ you have spent in just showing up at the expo. If not, then please don’t waste your valuable time by reading the rest of this article. What are good promo items? The term “promotional product” is extremely broad and is basically anything that …